Welcome
to insight.
We believe that market research rarely goes far enough, nor ‘takes the leap’ that buyers and their business challenges deserve. True, courageous insight is as rare as hen’s teeth.
This is why Zing! has been created - to collaborate and jump the chasm between market research and wisdom.
Zing! does insights differently.
Research should be a collaborative and flexible process rather than ‘one size fits all’ or being pushed through a fixed model. It should never get in the way, but instead should be a motivating and enriching part of the decision process.
Since 2014, Zing! has worked tirelessly to deliver high quality and actionable insights, rolling up our sleeves to give our clients the confidence they need to make great decisions.
Research can and should energise and inspire.
Our clients leverage our extensive experience in qualitative and quantitative techniques; these same techniques have been used across a wide range of sectors, insight needs and levels of complexity.
Regardless of the brief, we commit to a core philosophy that guides how we work with our clients. We like to become part of your team and to build great relationships rather than just conducting research in isolation.
Zing! is Agile. Insightful. Passionate. And Fun.
Brand Strategy
Full brand development, from initial exploration of customer needs through to brand territory and concept development.
Brand/Ad Tracking
Ad tracking and testing is always bespoke and as simple as possible. Careful thought is put into the needs and priorities of your brand, no including metrics ‘just for the sake of it’.
Engagement & Comms Strategy
Through our own model or leveraging yours, we can inform how to navigate internal and stakeholder-focused communications with a sound engagement strategy.
Corporate Stakeholders
Specialisation in knowing how to approach a range of corporate partners and stakeholders including Government ministers, CEOs, CFOs and boards.
Creative Development
Working seamlessly with agencies and clients as a collaborative team to create amazing campaigns from concept development to optimisation.
Product Concept Innovation
Particularly in the FMCG space, Zing! knows how to test innovative concepts, asking the right questions and evaluating new opportunities.
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Zing! was instrumental in helping drive the market intelligence and insights that led to the creative platform of Greatness is Contagious (for the 2015 Cricket World Cup). Integrating research at every step of the campaign journey meant we could constantly test and validate critical components of the campaign across messaging, segments and geographies. The combination of qual and quant research meant we had an ongoing touchpoint with our audience as the campaign flexed and evolved. The campaign would not have been such a success without Zing!
James Needham - Director of Brands
Let’s talk!
We’d love to hear from you and chat about whether we can bring some Zing! to your decisions…